Will the Nokia Lumia 920 have an impact on the smart phone market?

Will the Nokia Lumia 920 have an impact on the smart phone market?

Released earlier this November, the Nokia Lumia 920 was much anticipated and caused a lot of talk in the world of technology ever since it was in the project stage. It’s no wonder this happened, because the Apple vs. Android war left many people wondering what new features Nokia could come up with. And in fact the Finnish company did a lot of efforts to truly innovate and look at their new smart phone from a different perspective. In the past year no one can deny that Nokia lost many customers who went for more competitive devices instead, but now the company is really beginning to threaten its rivals. The Nokia Lumia 920 is now the company’s flagship and perhaps the most feature-filled device released lately. The smart phone is different from what iPhone and Android accustomed customers with, not only in terms of design, but also functioning.

 

The Nokia Lumia 920 is quite impressive in terms of measurements: 130.3 x 70.8 x 10.7 mm and 185 g. Some said that the weight is a bit uncomfortable and although it’s true that this phone is heavier than its competitors, 185 g is not exactly a burden, especially after you use the device for a few days. The screen, whose size doesn’t compare to the Samsung Galaxy SIII, is still the biggest from all Nokia phones available so far and has a 1280 x 768 resolution.

nokia lumia 920

The OS, Windows Phone 8, brings very interesting changes, some of which being the colourful tiles that come as an alternative to rows of icons, Kid’s Corner, a feature coming to the aid of parents who want to control the content children can access on their phone, Nokia Music and Nokia Drive. This last feature is particularly interesting, providing turn-by-turn voice navigation.

 

Nokia Lumia 920 also brought some unique things on the smart phone market, including special gloves which allow you to use the touch screen in colder days and wireless charging. The latter caused a lot of stir among specialists and the technology is really impressive: instead of plugging in a wire, you just have to position the phone on a mouse-sized pad. It sounds very useful, but the small dilemma users have now is how to use the phone while it is charging.

lumia-920-gloves

The 8.7 megapixel camera with Carl Zeiss lens is also feature-packed and not only does it take crisp, quality pictures, but it also brings interesting additions like Cinemagraph and SmartShoot. Unlike the majority of phone cameras, which give decent photos in perfect light but fail at dusk or night, the Nokia Lumia 920 camera does a very good job in low lighting, due to its PureView floating lens.

 

There is, however, one aspect that could do with some improvements: battery life. Nokia Lumia 920 may even require charging twice a day if you use Internet, the music player and games very often. Leaving aside this issue and the discussible matter of weight, Nokia Lumia 920 deserves the positive reviews it received, since its creators focuses on bringing new features rather than reinventing the old ones.

 

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Apple’s latest gizmo, the iPad Mini

Apple’s latest gizmo, the iPad Mini

Apple decided that it was high time for a new market attack, so specialists released iPad Mini. Even though at first Apple declared that the new tablet generation is much too small to be practical, the well known company changed its  mind and created this small, but extremely efficient tablet, which can easily compete with Amazon Kindle as well as with Google Nexus.

iPad mini appearance

Following the iPhone lookalike, the newly released tablet brings the same slim appearance, with a large display and a single button in the bottom middle position. The screen measures 7.9 inches, much smaller than the old version of the iPad, but the specialists insist that this new gadget can reveal the complete tablet experience. Believe it or not, the tablet can fit in one hand. The screen bears the same touch as all the apple products, which is the Gorilla glass, being simply unbreakable. A cool technique which the specialists thought of is that the user can hold the tablet as if it were a book, the screen being pressed with a single thumb, without  the danger that the soft will perceive a command.

 

iPad’s mini technical features

iPadmini- appearance

This gadget is equipped with a A5 processor, unlike the iPad 4th generation, which works on a A6X, which is much more powerful. Still, this won’t affect the proper functioning of many applications, as iPad mini does not have a high screen resolution. This way, the gizmo will respond rapidly to your commands. You might encounter problems in the future, as iPad mini might not support new coming applications. In order to view websites, the users will use the widely know Safari. Because of its small size, you have to expect a small memory as well, the gadget having only 512 RAM. The situation is different in the case of internal memory, as Apple experts equipped this gadget regardless of its size, in the same manner as the regular iPad. You have three choices at your disposal, the 16, 32 and 64 GB. As for the software, iPad mini provides the newest version of iOS 6. This way users can enjoy a great number of applications, without including the ones specially designed for iPads.

 

Battery life and camera performance

Ipad mini camera

Even though experts announce a battery life of 10 hours, things are a bit unclear in this department, as not much is known regarding the type of battery used. However, one thing is certain, specialists promise to keep the battery features from the famous iPad. On the other hand, the camera issue seems to be cleared up. The gadget will own a rear camera of 5MP and a front one of 1.2 MP. The pictures taken with this device are of the same quality as the ones captured with the iPhone 4S. The front camera can be used for HD video calls.

 

All in all, the iPad mini seems to be this year’s most awaited Apple product, as everybody is looking forward to testing the gadget. Until then, interested buyers will have to do with what they can find over the internet.

 

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Three things a good PR team will help you improve

Three things a good PR team will help you improve

There is no doubt that tech companies are experts in terms of engineering and innovation, but when it comes to advertising or positioning, they may have certain troubles. Publicizing or presenting a product to the exterior market is not something easy to do, especially if you address a certain niche of individuals. For this reason, in order to reach accurately your target audience, you will need to invest in the right marketing strategies and PR services. It is well known that behind any top technology company there is a strong PR work – some of the greatest businesses in the industry have actual teams working on their messages, image and brand. These are the people who usually stay off the spotlight, analysing the market and trying to make sure the company has a professional and honest image in the external environment. Here are the three pillars any good public relations agency should develop for a tech company:

 

Influence

When it comes to technology, there is no doubt that nowadays the dedicated market is more than competitive. There are plenty of companies designing and manufacturing similar products, so the decisive criterion is often influence. If a company already has a strong brand and people know they create qualitative products and deliver great services, this means that they are very influential. As a consequence, an influent company is able to raise the standards, launch new trends and also get more clients.

 

Effectiveness

A good PR agency should be able to wrap up your products or services in such a manner that they will look like the most efficient and qualitative option there is. Of course, the PR campaign should be based on reality and supported by what you actually offer. Otherwise, people will end up losing their trust and avoiding you. Based on a market analysis and on clear statistics, public relations responsible will come up with the most suitable digital content strategy, press releases and advertising suggestions. This way, they will make sure you transmit a clear message through all the channels and you offer relevant data to all those interested in your business.

 

Networking

Since technology trends change very fast, tech people have to be constantly interconnected with other tech people. A great connection between these individuals ensures the development of the business. In addition to this, being linked to the external is what helps you offer the best services. Believe it or not, creating a network is something that can be easily achieved through professional PR strategies.

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